With specialties in end-user interaction Dr. Williams is able to better
increase participant interaction. Her work began with her work at Johnson & Wales
University in the internship program. She continued her efforts serving on
several accrediting bodies for hospitality and university education. Today
Anna heads up corporate and agency efforts to determine and measure performance
based outcomes related to employment and life skills. Her work with Career
portfolios has sharpened her experience with taking both technical and soft
skills and quantifying them into performance measures. Curriculum mapping,
job description analysis, identification of best practices and how to observe
and document outcomes all serve as Anna’s foundation for outcomes
assessment.
Marketing
Marketing is art with a plan that meets the needs of the marketplace.
Anna Graf Williams’ marketing efforts include market research,
conversion studies, focus groups, and economic impact studies. Anna
best utilizes
her creativity through marketing design/planning, web development and
people planned marketing efforts.
Publishing and Achievements
Anna Graf Williams is well published with over 250 articles, several
book chapters, and well over 500 speaking engagements. She also has
co-authored several books: Hospitality Cases in Marketing & Operations,
Creating Your Career Portfolio, The Family Guide to the American Workplace,
The Immigrant's Guide to the American Workplace, and Quick Reference
to Food Safety & Sanitation. Her latest book focuses the career
portfolio process on the needs of dietitians. Additionally, she has served
as a developmental editor
for several trade and academic publications in Safety & Sanitation
and Education.
Anna has held several positions for the regional and national
Council of Hotel Restaurant Institutional Education (CHRIE) organization
including editor of the
student career publication in hospitality—HOSTEUR and member of the
CHRIE board of directors.
In 1999 and 2000 she co-chaired the Midwest Regional CHRIE Conference in
Merrillville, Indiana.
